B_FIT: 17.1% club sales growth in 2026

The Gambra team managed search and paid social activity around Riyadh and Jeddah, separating branded demand from broader acquisition and reviewing budgets, search competition, messaging and creative with B_FIT. As the year progressed, the team moved branded search campaigns onto conversion-focused bidding and redirected competitor-search budget towards generic demand where the opportunity was stronger. We refreshed prospecting creative and tested Instagram conversations alongside other enquiry routes. A gym-facilities carousel gave prospective members a clearer view of the product before they spoke to the brand. Weekly reporting connected creative decisions with conversation volume, cost and new-contact quality rather than treating every message as a new member. Gambra investigated the gap between GA4 and the membership backend, restored event collection and published a native Google Ads purchase tag and Conversion Linker in August. The team kept the club sales report as the reference for total sales while working through consent and attribution limitations. An analysis of 17 July to 8 August identified registration as a major point of friction: 86.6% of users who started registration did not reach checkout within the measured sequential funnel. Around 95% of registration and checkout activity was mobile. Those findings informed a recommendation to simplify the journey and bring the purchase decision earlier. It did not measure the effect of a redesigned checkout. For Saudi National Day, the team developed static creative concepts, adapted campaign assets and coordinated city-specific offers and destinations with B_FIT. Search campaigns went live on 13 September, followed by Instagram activity and coordination around the client’s new Arabic and English landing pages. B_FIT and its production partners supplied the campaign film and landing pages. Gambra’s role was creative input, paid distribution, tracking and campaign optimisation.