Case studies

Mohamed Gamal, Gambra's founder, owned the performance side of the sandro.ae and maje.ae launches for SMCP's Gulf partner: the five-year plan every KPI was budgeted against, and the acquisition stack both stores opened with. Each store did about USD 1M in its first year, and four years on both still run on Shopify.

A senior-led market-entry test for a Swiss alternative-investment platform, built to find qualified UAE demand before scaling spend.

Mohamed Gamal, Gambra's founder, was Director of Growth Marketing at the group that runs Under Armour in the Gulf, accountable for about USD 60M of online revenue a year across nine stores, with a 14-person team and a global agency reporting to him. Under Armour's online store was doing about USD 15M a year, revenue growing and margin shrinking. He changed the number the account was run on: 2.4x new customers, 31 percent lower acquisition cost, profitability up 30 percent.

Mohamed Gamal, Gambra's founder, owned the performance side of the tedbaker.ae launch for the brand's MENA partner: the first territory anywhere where Ted Baker's stores, wholesale and online ran as one, with 24 stores already trading when the store went live. The store did about USD 2M online in its first year.