Blog
Gamal
Jan 30, 2026
Performance Marketing for Apps Is an Infrastructure Game, Not a Creative One
Performance marketing for apps is now about measurement architecture, not just media buying. Learn how to fix event mapping, schemas, and SKAN signal design to optimize for revenue
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Gamal
Mar 28, 2025
Why Your Google Ads Conversions Are Up But Revenue Is Down?
Learn why multiple primary conversions in Google Ads destroy campaign performance and how conversion signal architecture impacts ROI more than creative or targeting.
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