CAC calculator

Enter monthly numbers in your own currency. The gap between the two results is the point.

Ad spend per monthEverything else per month (salaries, tools, agency fees, creative production)New customers per monthAverage customer lifetime value (optional, for the ratio)

Media-only CAC

500

Fully loaded CAC

875

Fully loaded CAC counts everything it takes to win a customer, and it is the number your budget decisions should use. The common convention treats an LTV to CAC ratio of 3:1 or better as healthy. Treat that as a convention, and check it against your own margins.

New to the metric? Read the full guide.