Case Study
Fuji Properties: qualified leads and a renewed growth partnership
Gambra Digital became Fuji Properties’ primary lead-generation partner for Koyo, connecting campaign strategy, creative, paid media and sales feedback. The team delivered 95 reported qualified leads in June and 111 in July, when 85% of leads were classified as qualified. For a boutique Dubai developer, that meant a steady flow of relevant sales opportunities backed by practical support. After the initial three-month pilot, Fuji renewed the engagement.
qualified leads reported in July 2026
qualification rate reported in July 2026
The brief
Fuji Properties is a boutique Dubai developer with a Japanese-inspired approach to residential design. For Koyo, its team needed a reliable flow of qualified leads to support sales, rather than occasional bursts of campaign activity. Gambra Digital took responsibility for the acquisition programme as a team: campaign planning, audience and search strategy, creative support, media management, reporting, and the feedback loop with Fuji’s sales operation. The relationship began with a three-month pilot. The commercial question was whether we could become a dependable lead-generation partner that the developer wanted to keep.
The constraint
Dubai property campaigns can generate plenty of form fills without producing useful sales conversations. Buyers, brokers, people who cannot be reached and leads outside the project’s budget or timing all need different follow-up. Platform conversion counts also need checking against real submissions. For Fuji, campaign delivery had to stay connected to sales capacity: a new lead is only useful if someone can respond. Payment interruptions, creative changes and a later change in sales-agency arrangements made this an ongoing operating partnership, not a simple launch-and-leave campaign.
The approach
Our team launched Meta and Google campaigns in May 2026, combining visual discovery with search demand for the project and its location. Creative testing covered the building, interiors, floor plans and project details. We refined the messaging as the handover proposition developed, and supported creative production when additional assets were needed. Lead forms asked about purchase purpose, budget and buying timeline so the sales team had context before making contact. We used a shared workbook to connect acquisition with follow-up. Fuji’s team could record whether a lead was a buyer or broker, whether the person was reachable, and what happened next. Gambra’s account team regularly asked for updated statuses and agent comments in the Fuji ClickUp channel. That feedback mattered more than treating every form submission as equally valuable. June and July reporting included qualified leads and viewing progress alongside campaign volume and efficiency. We also challenged the tracking numbers. In August, Google’s interface showed 48 conversions while the report identified nine actual Wix leads; button-click events were inflating the apparent total. The team used the real lead count for reporting, installed GA4 and GTM, and identified the remaining thank-you-page work. A high conversion count was not accepted as proof of a stronger pipeline. When Fuji changed its sales-agency arrangements in August, we deliberately reduced Meta activity so acquisition matched the available follow-up capacity. September brought separate English and Arabic lead streams and a TikTok test, with the first TikTok lead recorded in the shared chat. The work combined expansion with operational control: add channels when they can be supported, and protect budget when sales cannot absorb the volume.
Client feedback from Splint Invest
What another Gambra client says
Very strong execution and great collaboration. We’re happy with the outcome and plan to continue working with Gamal and the team as we move into the next phase of the project.
Aurelio Perucca
Splint Invest
Feedback on Gambra Digital’s separate UAE market-entry project for Splint Invest.
Testimonial approved for publication, 7 January 2026.
Read the Splint Invest case study →The result
Lead quality was central to the engagement. June reported 109 leads, 95 classified as qualified, and 11 with viewings booked or being arranged. July reported 130 leads, 111 classified as qualified (85%), including 17 brokers; nine buyers had viewings booked or being arranged. July lead volume rose about 19% while blended cost per lead fell about 14% versus June. Across the wider programme, the shared workbook contained 434 non-test lead records when reviewed on 23 September 2026. This is the broader acquisition volume, including repeat contacts and leads at different qualification stages; it is separate from the qualified-lead figures above. August was a deliberate maintenance period during the sales transition. The report recorded 42 leads from Meta and Wix, with lower campaign activity, and excluded hotline and direct-message leads. The monthly reports and the workbook use different cut-offs and coverage, so their totals are not added together. After the initial pilot, Fuji signed a renewal. That continued commitment is the clearest commercial signal in the engagement: the developer chose to retain Gambra as its acquisition partner. This case reports leads, qualification and viewing progress; it does not attribute completed property sales or revenue without a closed-sale reconciliation.
Why it matters
For a developer with a compact team, the value of a performance marketing partner is dependable demand plus the discipline to make that demand usable. Gambra’s team connected the ads, creative, lead forms, reporting and sales feedback into one working process. We looked beyond cost per lead, questioned inflated tracking events, and adjusted activity to Fuji’s ability to follow up. The renewal after the pilot reflects confidence in that wider relationship. It is the difference between delivering a monthly campaign report and helping sustain a developer’s flow of sales opportunities.
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Frequently asked questions
How many qualified leads did Gambra generate?
The monthly reports recorded 95 qualified leads in June and 111 in July 2026. July’s 111 represented 85% of 130 total leads and included 17 brokers. Qualification reflects the reported sales-feedback classification; it is separate from completed property sales.
How was lead quality assessed?
Lead forms captured purchase purpose, budget and timeline. Fuji’s sales feedback then recorded contactability, buyer or broker status and next steps. The July report classified 111 of 130 leads as qualified, including 17 brokers, and recorded nine buyers with viewings booked or being arranged.
Why did lead volume fall in August?
Campaign activity was deliberately reduced while Fuji changed its sales-agency arrangements and follow-up capacity. The August report recorded 42 Meta and Wix leads. Budget and campaign volume were adjusted to the team’s ability to handle new leads.
Did Fuji continue after the trial?
Yes. After the initial three-month pilot, Fuji signed a renewal and the engagement continued. The case study reports the verified renewal without implying a guarantee of future results or claiming unverified property sales.
