Case Study
Fuji Properties: qualified leads and a renewal after the pilot
Gambra Digital became Fuji Properties’ primary lead-generation partner for Koyo, managing campaigns, creative and reporting with the sales team. The monthly reports recorded 95 qualified leads in June and 111 in July, when 85% of leads were classified as qualified. After the initial three-month pilot, Fuji renewed the engagement.
qualified leads reported in July 2026
qualification rate reported in July 2026
The brief
Fuji Properties is a boutique Dubai developer with a Japanese-inspired approach to residential design. For Koyo, its team needed qualified leads to support sales. Gambra Digital took on campaign planning, audience and search strategy, creative support, paid media and reporting. We worked with Fuji’s sales team to track what happened after each lead came in. The relationship began with a three-month pilot.
The constraint
Dubai property campaigns can generate plenty of form fills without producing useful sales conversations. Buyers, brokers, people who cannot be reached and leads outside the project’s budget or timing all need different follow-up. Platform conversion counts also need checking against real submissions. For Fuji, campaign delivery had to stay connected to sales capacity: a new lead is only useful if someone can respond. Payment interruptions, creative changes and a later change in sales-agency arrangements also affected when campaigns could run.
The approach
Our team launched Meta and Google campaigns in May 2026, combining visual discovery with search demand for the project and its location. Creative testing covered the building, interiors, floor plans and project details. We refined the messaging as the handover proposition developed, and supported creative production when additional assets were needed. Lead forms asked about purchase purpose, budget and buying timeline so the sales team had context before making contact. We used a shared workbook to connect acquisition with follow-up. Fuji’s team could record whether a lead was a buyer or broker, whether the person was reachable, and what happened next. Gambra’s account team regularly asked for updated statuses and agent comments in the Fuji ClickUp channel. June and July reporting included qualified leads and viewing progress alongside campaign volume and efficiency. In August, Google’s interface showed 48 conversions while the report identified nine actual Wix leads. Button-click events were inflating the apparent total. The team used the real lead count for reporting, installed GA4 and GTM, and identified the remaining thank-you-page work. When Fuji changed its sales-agency arrangements in August, we deliberately reduced Meta activity so acquisition matched the available follow-up capacity. September brought separate English and Arabic lead streams and a TikTok test, with the first TikTok lead recorded in the shared chat.
Client feedback from Splint Invest
What another Gambra client says
Very strong execution and great collaboration. We’re happy with the outcome and plan to continue working with Gamal and the team as we move into the next phase of the project.
Aurelio Perucca
Splint Invest
Feedback on Gambra Digital’s separate UAE market-entry project for Splint Invest.
Testimonial approved for publication, 7 January 2026.
Read the Splint Invest case study →The result
June reported 109 leads, 95 classified as qualified, and 11 with viewings booked or being arranged. July reported 130 leads, 111 classified as qualified (85%), including 17 brokers. Nine buyers had viewings booked or being arranged. July lead volume rose about 19% while blended cost per lead fell about 14% versus June. Across the wider programme, the shared workbook contained 434 non-test lead records when reviewed on 23 September 2026. This is the broader acquisition volume, including repeat contacts and leads at different qualification stages. It is separate from the qualified-lead figures above. August was a deliberate maintenance period during the sales transition. The report recorded 42 leads from Meta and Wix, with lower campaign activity, and excluded hotline and direct-message leads. The monthly reports and the workbook use different cut-offs and coverage, so their totals are not added together. Fuji signed a renewal after the three-month pilot. The results here cover leads, qualification and viewing progress. Completed property sales and revenue would need to be checked against closed-sale records.
Why it matters
Fuji needed a lead-generation partner who stayed involved after the ads went live. Our team followed up on lead quality, corrected inflated conversion reporting and reduced activity when sales capacity changed. That day-to-day work continued when Fuji renewed after the pilot.
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Frequently asked questions
How many qualified leads did Gambra generate?
The monthly reports recorded 95 qualified leads in June and 111 in July 2026. July’s 111 represented 85% of 130 total leads and included 17 brokers. These classifications came from sales feedback and do not represent completed property sales.
How was lead quality assessed?
Lead forms captured purchase purpose, budget and timeline. Fuji’s sales feedback then recorded contactability, buyer or broker status and next steps. The July report classified 111 of 130 leads as qualified, including 17 brokers, and recorded nine buyers with viewings booked or being arranged.
Why did lead volume fall in August?
Campaign activity was deliberately reduced while Fuji changed its sales-agency arrangements and follow-up capacity. The August report recorded 42 Meta and Wix leads. Budget and campaign volume were adjusted to the team’s ability to handle new leads.
Did Fuji continue after the trial?
Yes. Fuji signed a renewal after the initial three-month pilot and continued working with Gambra Digital.
